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UHP Healthcare Promotions Agency of Record

ONE MEDIA functioned as this regional HMO’s Promotion Department. Client outsourced all planning and execution of its sponsorship and event-marketing activities to ONE MEDIA.

Services Provided: Strategic Planning, Marketing Research, Proposal Evaluation Guidelines, Negotiation of Sponsorship Entitlements & Agreements, Data Acquisition Program, Turnkey Sponsorship Activation, Consulting, Design & Production of Displays.

Results:
Established a successful promotion and event-marketing program

• Fulfilled the CEO’s request to raise the Company’s profile and create a “wow” effect for UHP at major sponsored events
• Redesigned all trade show exhibits, display and signage materials to create a powerful brand presence for UHP amongst much larger competitors
• Created an effective lead-acquisition program that we used to generate as many as 10,000 completed leads during one-day events

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