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Tampax® Total You Tour Brand Awareness Promotion

Our Role: Our assignment was to significantly increase attendance of the L.A. kickoff of Proctor & Gamble’s wellness seminar and expo tour for African- American women ages 12-17. Despite being new to the project and our brief timeline of only 30 days, we exceeded our goals and our clients expectations.

Services: Local Market Research, Marketing Plan Creation, Time Line Development, Competitive Analysis, Weekly Reporting, Community Outreach, Street Promotions, Media Merchandising and Online Marketing.

Results: We helped to increase attendance from approximately 700 the prior year to nearly 4,000.

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