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Take Wings Foundation 1st Annual Gospel Brunch – Celebrity Fundraiser

Terri Vaughn, Ray Dennis

Date: March 16, 2003
Location: Los Angeles, CA

Venue: Mansion of Television Producer Yvette Lee Bowser

Project: Take Wings Foundation 1st Annual Gospel Brunch – Celebrity Fundraiser

Description: General Motors’ event sponsorship of a celebrity / influencer / philanthropic Event. The Take Wings Foundation assists African-American teenaged girls in Northern California and was founded and is lead by actress, Terri J. Vaughn (The Steve Harvey Show/WB). The Event was co-hosted by Cedric the Entertainer (Cedric the Entertainer Presents/Fox) and honored renowned journalist, political commentator, author, and radio show host, Tavis Smiley (The Tavis Smiley Show from NPR, The Tom Joyner Morning Show). Other celebrities included Angela Bassett (Waiting to Exhale, What’s Love Got To Do With It?), D.L. Hughley (The Hughley’s /UPN), Eric LaSalle (ER/NBC), Mykelti Williamson (Boomtown/NBC), Nia Long (Big Momma’s House, Soul Food), and Tangi Miller (Felicity/WB).

Click photo to enlarge...

Our Role:

• Established GM relationship with Ms. Vaughn to participate in the 2002 and 2003 GM/Image Awards Safety Seat Event in Los Angeles.
• Sourced the partnership opportunity and presented the request to the GM Community Relations Department.

Activities:

• Silent Auction
• Musical Performance by an all-star band including Patrice Rushen, Philip Bailey (Earth, Wind & Fire), Ndugo Chancellor and Paul Jackson.
• Presentation to Mr. Tavis Smiley
• Remarks – Cedric the Entertainer
• Vehicle Display – Hummer H2

Results:

• Branding and product positioning opportunity with several of the top African-American entertainment celebrities.
• Exclusive event sponsor.
• A.A. and mainstream media exposure.
• Reinforcing community commitment.

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