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GM Sponsorship of the NAACP Image Awards Sponsorship Activation for General Motors

As the inaugural project for our new client General Motors, the four Events in the 72 hour NAACP Image Awards were not only successful but exceeded the clients expectations. The ONE MEDIA team accomplished yet another ‘mission impossible’ assignment in assisting Carol H. Williams Advertising to activate the Image Award sponsorship through the following:

Steve Harvey Morning Show: ONE MEDIA secured a 20 minute celebrity interview featuring Image Award nominees Vanessa Bell Calloway (BET - “Oh Drama”), Lorraine Toussaint (Lifetime - “Any Day Now”) and Terry Vaughn (WB - “Steve Harvey Show”) discussing GM’s Child Safety program in the A.A. community. The interview also informed listeners of GM’s Image Award sponsorship and partnership with the NAACP and UAW.

Child Safety Seat Program: Produced a child seat inspection, training and replacement of 150 child seats for low income families. Footage from the Event was used in a :60 commercial running in Magic Johnson Theatres in 2002.

Sponsors Gala: Hosted and branded an exclusive Event for sponsors, VIP’s, celebrities and dignitaries at the Sky Bar, one Hollywood’s premiere nightspots. Introduced GM senior management to key celebrities to explore promotional opportunities, which resulted in a major advertising contract between GM and Steve Harvey.

Dealers Brunch: Television personality, Judge Greg Mathis, Jesse Jackson, Kwesi Mfume were among the speakers at this annual VIP Event that honors the top A.A. GM dealers. Created a successful event and branded the venue with a prominent yet professional presence for Cadillac including vehicles and displays.

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